We were tasked with re-launching the Bronco brand and introducing the new lineup of Ford Bronco vehicles, after a 15+ year hiatus from the road.

We started the rollout with, of course, a teaser film.

And then we reintroduced the brand to the world with a film… that still didn’t show the vehicles in full just yet.

Even before we dropped the brand films, people really just wanted to see the vehicles (ourselves included). In the middle of the pandemic in Summer 2020, we released the 8-minute long Premiere Film.

Copywriter: Adam Crouch
Director: Salomon Lighthelm
CDs: Stuart Jennings + Eric Helin
Editor: Matt Burke