Hello Products is a design-focused brand with a friendly personality. "We make toothpaste beautiful enough that you would want to have it sitting out on your counter." 

The Brief: Successfully extend Hello Products into another product category that fits their brand mission and ethos. 

The Insights: Not many people identify with the brands offered in the intimacy aisle.

 1. The majority of intimacy brands are over-hyped, high-fived, and over-masculine.

1. The majority of intimacy brands are over-hyped, high-fived, and over-masculine.

 2. There is shame and awkwardness associated with purchasing intimacy items in-store.

2. There is shame and awkwardness associated with purchasing intimacy items in-store.

Solution: Eliminate awkward from the intimacy aisle. Hello Products' new line of innovative, friendly intimacy products. Condoms, sprayable lubricant, and post-sex wipes.

MANIFESTO VIDEO

PACKAGING

The packaging and language used would echo what Hello offers. The color palette we chose of warm oranges, yellows and corals evoke passion and warmth and friendliness. 

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SAMPLE HANDOUTS & BRAND AMBASSADORS

To create brand awareness and promote the new product offerings, Hello Sexual Wellness ambassadors will distribute the trio of new products in a small, pocket-sized tri-folds around college campuses. 

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Art Director: Jess Sugerman
Experience Designer: Kelly Padgett
Copywriter: Will Bareford
Creative Brand Manager: Caitlin Murphy
Strategist: Ekta Shah