Philips Hue is a new personal wireless lighting system that allows you to control light in your home in ways that you haven't imagined before.

OUT OF HOME

Our outdoor campaign shows consumers many things that Hue can do for them, beyond just lighting their homes.

SUBWAY ALERT BOARD

Philips Hue sponsored ads placed above the entrance to subway stations alerts commuters when a train is arriving.

BILLBOARDS

Billboards alerting drivers of the road conditions and weather forecast are made possible by connecting Hue lightbulbs to other apps, like Waze and Google Maps.

CROWD-SOURCED MURAL

To bring users together to experiment with Philips Hue, a mural will be built of a large grid of Hue bulbs. Each bulb will be its own beacon, so each user gets their own bulb to control. Think: a giant crowd-sourced Lite-Brite. A giant crowd-sourced piece of art that changes every second.

SPOTIFY PARTNERSHIP

The Philips Hue Light Show playlist on the home screen the week-of launch.

I got lit with copywriter Kelly Cabaniss.