Philips Hue is a new personal wireless lighting system that allows you to control light in your home in ways that you haven't imagined before.
OUT OF HOME
Our outdoor campaign shows consumers many things that Hue can do for them, beyond just lighting their homes.
SUBWAY ALERT BOARD
Philips Hue sponsored ads placed above the entrance to subway stations alerts commuters when a train is arriving.
Billboards alerting drivers of the road conditions and weather forecast are made possible by connecting Hue lightbulbs to other apps, like Waze and Google Maps.
To bring users together to experiment with Philips Hue, a mural will be built of a large grid of Hue bulbs. Each bulb will be its own beacon, so each user gets their own bulb to control. Think: a giant crowd-sourced Lite-Brite. A giant crowd-sourced piece of art that changes every second.
I got lit with copywriter Kelly Cabaniss.