PROBLEM

Puberty is weird, and tampons can be scary.  To avoid health repercussions (and embarrassing mishaps), we've invented a tampon that lets you know when to remove it.

This "wearable technology" makes the transition into womanhood a little bit smoother.

INTRO VIDEO

PACKAGING

Copywriter & Tampon communications extraordinaire: Caroline Galalee
Co-Art Director & Lead Tampon Scientist: Wes Ruff